Merge Tags Reference

Gravity Forms uses merge tags to dynamically insert submitted field values and other relevant information into notifications, confirmations, post content templates, and more. This article offers a quick reference guide and links to detailed documentation for each tag.

Note: Not all merge tags are supported in every context where merge tags are accepted. For instance, some merge tags can’t be used as default values. Be sure to review the individual documentation pages for usage guidelines and limitations.

Merge TagDescription
Form Relatedform id: The ID of the form.
form title: The title of the form.
embed url: The URL where the form is embedded.
Field RelatedField merge tag format & modifiers
all_fields: Outputs all submitted fields.
Custom field: Reference custom meta fields.
Standard Fields
Advanced Fields
Pricing Fields
Post Fields
Coupon field
Dropbox Upload field
Entry Relatedentry meta: Access entry metadata.
entry url: Direct link to the entry.
submitter’s IP: User’s IP address.
user agent: Browser info.
entry creator: User who submitted entry.
entry date tags: Date/time entry submitted.
{entry}
User Propertiesuser property tags: Display user data like name or email.
Post Field Relatedpost id: ID of post created by form.
embed post: Post embed merge tag.
– Post edit URL, post images, and custom fields also supported.
Other Merge Tags{today}: Outputs the current date/time.
{pricing_fields}: Displays pricing table (products, totals, etc.).
{referer}: Referring page’s URL.
{admin_email}: Email from WP general settings.
{helpscout:[prop]}: Help Scout conversation property.