{today} Merge Tags


The {today} merge tags can be used in field default value settings, notifications, confirmations, and with some add-ons to output the date and/or time the merge tag is processed.


Support for the today merge tags was added in Gravity Forms


By default the values will be formatted for output using the timezone, date, and/or time formats from the WordPress General Settings screen.

For the examples below the timezone is set to Europe/London, the date format is set to F j, Y, and the time format is set to g:i a.

Default Usage

Outputs the specified date.

Merge TagOutput
{today}March 15, 2022



Adds at [time] to the output.

Merge TagOutput
{today:time}March 15, 2022 at 8:18 am


Define a custom format for the output using the WordPress and PHP date/time formatting characters.

The format must be defined after :format, with a colon, like this :format:m/d/Y.

If you want to use a colon in your output, it must be escaped with a backslash, like this \:.

Merge TagOutput
{today:format:d/m/Y\ \a\t\ H\:i\:s}15/03/2022 at 08:18:11


Outputs the value as a Unix timestamp; the number of seconds since the Unix epoch on January 1st, 1970 at UTC.

Merge TagOutput

This modifier cannot be used with other modifiers.