On July 1, 2023, Google’s Universal Analytics (UA) properties will stop processing data. Refer to this support section from Google for more information. To continue gathering site analytics this way, and in line with Google’s recommendations, sites must be switched to Google Analytics 4 (GA4) before that date. We have released Gravity Forms Google Analytics Add-On version 2.0 to facilitate this change.
Implications for Gravity Forms Google Analytics Add-On Users
Users of the Gravity Forms Google Analytics Add-On before version 2.0 have been using the add-on in combination with Google Tag Manager (GTM) to send data to GA4. With Gravity Forms Google Analytics version 2.0, GTM is no longer required to send data to GA4.
With Gravity Forms Google Analytics version 2.0, users can send data using any of the three connection methods. All users will need to reauthenticate and upgrade their feeds to continue sending data, regardless of the connection method used.
Failure to update to version 2.0 of the Gravity Forms Google Analytics Add-On before the deprecation date may result in your Google Analytics feeds failing.
Gravity Forms Google Analytics Version 2.0
Version 2.0 of the Gravity Forms Google Analytics Add-On will account for the deprecation of UA properties by allowing the sending of GA4-compatible data with all three possible connection types: Google Analytics, Google Measurement Protocol, and Google Tag Manager.
Google Analytics Add-On users must update to version 2.0 and refresh their feeds to utilize the new properties.
Continuing With Universal Analytics
Gravity Forms Google Analytics Add-On version 2.0 will not be compatible with Universal Analytics. If you wish to continue sending Universal Analytics data, do not update Gravity Forms Google Analytics Add-On to ensure you stay on a version of the add-on before 2.0. Note, however, that Google’s UA service will no longer receive data after July 1, 2023. From then, your UA analytics feeds will fail regardless of the version of the add-on you’re using.