When using the Mailchimp Add-On, you can add users to groups to better target subscribers. For example, if you want to send an email to all users who have shown interest in baseball, you can group users by interest so that the content can be specifically tailored to them. This differs from Audiences because subscribers can be part of multiple groups without signing up for multiple Audiences.
Here’s how to easily add users to different groups based on their form submissions:
- Ensure that the group exists within Mailchimp. If not, you’ll need to log into your Mailchimp account and create the group.
- When creating a feed for the Mailchimp Add-On, select the audience that contains your group.
- If groups exist within the audience, they will automatically appear with checkboxes next to each of them. Upon enabling a group, you will be able to select if all subscribers on the form will be added to the audience, or just ones that fall under a specific condition. For more information on using conditions, see our article on configuring conditional logic.
- Save your feed.