bookmark_borderAdding MailChimp Subscriptions To Groups

When using the MailChimp add-on, you can add users to groups to better target subscribers. For example, if you want to send a mailing list to all users who have shown interest in baseball, you can group users by interest so that the content can be specifically tailored to them. This differs from lists because subscribers can be part of multiple groups without signing up for multiple lists.

Due to the MailChimp add-on’s support for list groups, you can easily add users to different groups based on their form submissions. Here’s how to do it:

  1. First, be sure that the group exists within MailChimp. If not, you’ll need to log into your MailChimp account and create the group.
  2. When creating a feed for the MailChimp add-on, select the list that contains your group.
  3. If groups exist within the list, they will automatically appear with checkboxes next to each of them. Upon enabling a group, you will be able to select if all subscribers on the form will be added to the list, or just ones that fall under a specific condition. For more information on using conditions, see our article on configuring conditional logic.

After you save your feed, you’ll be all set!